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| "Swiss Exhibition" to be renamed "MCH Group" |
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Reflecting the group's development, this former trade fair company has repositioned itself and has taken on a new name and a new design: Swiss Exhibition Group is being transformed into MCH Group, with a new self-image which is expressed in its claim of "Global Live Marketing". The two-dimensional "MCH" word mark is surrounded by a frame, depicted in perspective, which represents the multidimensional portal nature of the group's activity. With the introduction of MCH Group's new corporate communications, the holding company is to be given a new name too. A proposal will be submitted to the next General Meeting to the effect that MCH Swiss Exhibition (Holding) Ltd. be renamed MCH Group Ltd.
More information: http://www.mch-group.ch/go/id/nhl/ |
